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Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen.(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.

Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.In the last few weeks, e Harmony has launched a personal matching feature called eh that Langston says will combine the company’s huge database with a real-live matchmaker--for 00 a pop.And in May 2012, IAC launched Stir, which holds about 1,600 singles events per year nationwide.

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Meanwhile, Age specializes in setting May-December relationships.

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