The biggest day for dating in 2017 falls on New Year's Day, according to the dating app Hinge.Hinge said it predicts a surge in new users on Jan.Last year, both Match and Plenty of Fish predicted Sunday, January 3 would be the biggest day for new member sign ups of the year.
The company expects new member sign ups to reach 110,546 — a 48% increase from the average daily rate in 2016. This isn't the first time that the first Sunday of the new year was expected to yield major traffic for online dating websites.New Year’s is the time to make resolutions, and that could mean anything from losing weight to trying a new hobby or experimenting with a new wardrobe — all things that happen to pair nicely with dating, and can provide a renewed sense of purpose and excitement.“The holidays are filled with merriment, cheer, and a concentration of social events.Next year, the New Year's bump has an added bonus for Hinge: the holiday falls on a Sunday, the most popular day for app users seeking a connection to have a conversation.Hinge found that on Sundays, people have a 36% higher response rate to messages and 20% more conversations.
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As the Sunday trend collides with New Year's Day, Hinge predicts people will join the service at three times the normal rate.