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But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.
Sites like e Harmony—the second largest online dating website in the U. "There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.
"In general, I would recommend mobile and social and large dating sites. "The dating phase prior to an offline marriage runs up a ,660 tab.
The average dating site customer spends just 9 a year for online memberships, which more than pays for itself to the tune of ,803 in cost savings from fewer dates," the report said.
Coffee Meets Bagel has launched two new tools to help its busy singles find love.
Since 2012, Coffee Meets Bagel has strived to stand out from the swipe-saturated mobile dating crowd.
Mobile technology is another driver of industry growth.
The monetization of romance in the form of dating apps has allowed users to take their online dating experience with them wherever they go.
It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.
IAC previously spun off travel service Expedia in 2005.
Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.